No matter how effective the design of an advertisement, its success depends on it appearing in the best position, in the right publication, at the right time.

DLJ’s media-buying department buys space on behalf of a wide range of clients, in a wide diversity of media, throughout the UK and overseas, gaining payment from the publisher concerned through commissions, so at no cost to the client.

Our media experts research all relevant media and advise on sizes, circulation, costs and number of insertions required to create maximum impact at minimal cost.

Newspapers, journals, TV, radio, electronic media and posters are each subject to our media department’s scrutiny, leading to the compilation of monthly advertising schedules, displaying all selected media as hard copy, which can then be monitored on a weekly basis.

Advertising management

and media buying

The media department is responsible for extracting every penny’s worth of value from our clients’ budgets. It has established a reputation for negotiating the most competitive rates, at times offering clients huge discounts on space costs, by constantly monitoring special offers and last minute availability of space.

Technical production

DLJ’s in house studio and copywriters work together to produce designs and artwork for each advertisement required, following regular client planning and update meetings. We can also commission and direct any photography required and liaise with the publication’s production department regarding preferred technical specification. Once the chosen media is agreed, space is booked and all artwork despatched within the deadline period.