Public/Press Relations provide a wealth of opportunities to reach target markets and create awareness of an organisation and its products/services.

DLJ is well placed to exploit these opportunities to the full, having co-ordinated successful P.R. campaigns on behalf of many clients in the industrial, construction, commercial and business-to-business sectors. DLJ is able to draw on a huge database, updated on a monthly basis, encompassing trade and consumer press titles and broadcast media.

Still the accepted method of communicating information to the media, press releases, distributed by both surface and electronic mail, can provide coverage in selected publications to create a favourable environment for further editorial coverage.

Regular press releases can be supported with by-lined articles written for and placed with target publications ­ credited to named client personnel.

PR is also vital to support promotional activities at exhibitions, by providing media information before, during and after the event, building added value into the exhibition budget

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